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How good does your content need to be?

Can rubbish content actually be good content? I was recently reading an article on Twitter tips. I was interested to see if there were any gems of wisdom in there. What I found was one interesting fact among a whole load of poorly written rubbish. I stopped reading after that. I won’t name the author … Continue reading

Is it now all about ‘post-digital’?

With a world constantly connected through electronic devices, there is no longer a distinction between offline and online experiences. So does that mean we are now in a post-digital world? Personally, I think that there should never have been a completely separate strategy for digital and traditional marketing – there should always be a consistent … Continue reading

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