A marketeer interested in writing about almost anything.
KSMandC has written 31 posts for Kathryn Stewart

Talk to your employees – the power of internal communications

Keep your staff informed about things that affect them, make sure they feel valued and get a two way conversation going… Sounds logical and simple enough, right?But the reality is getting internal communications right and doing it well is hard work and not many companies get it right. In fact according to Aon Hewitt, just … Continue reading

My tips for perfect copy, every time

6 things you need to think about before writing any marketing copy Apart from the obvious need for clear, concise and grammatically coherent copy, a lot more goes into crafting marketing content than you might think. Whether you need to write something for your own business or want to hire someone to create your message … Continue reading

Check out my top 3 most popular posts

Like me, you’ve probably seen an article online you’ve wanted to read but then ran out of time. We’re all busy and don’t always have a chance to do all the things we want to. So I thought I’d make it a bit easier. Here are my 3 top most popular articles of all time … Continue reading

The secret life of a freelancer – Part 2

It’s been quite a while since I wrote and posted a new article. I’ve started a couple but completely run out of time to finish them. So, I’ve made a huge effort to see this one through. I thought I’d share more insight into the freelancing world – for fellow freelancers to agree or disagree … Continue reading

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Let’s connect. For interesting news, views and marketing tips: Follow me on Twitter @ksmandc Like on Facebook and Connect on LinkedIn.

How good does your content need to be?

Can rubbish content actually be good content? I was recently reading an article on Twitter tips. I was interested to see if there were any gems of wisdom in there. What I found was one interesting fact among a whole load of poorly written rubbish. I stopped reading after that. I won’t name the author … Continue reading

Is it now all about ‘post-digital’?

With a world constantly connected through electronic devices, there is no longer a distinction between offline and online experiences. So does that mean we are now in a post-digital world? Personally, I think that there should never have been a completely separate strategy for digital and traditional marketing – there should always be a consistent … Continue reading

My first year

A year in business. I can’t believe it’s been a year of K Stewart Marketing & Copywriting. This time last year I had a one year old, I’d recently been made redundant and I was frustrated that I couldn’t find a flexible job in the local area doing what I love. I did experience some … Continue reading

Don’t be offended if I use ‘so’

A few years ago when I was working in a large organisation, I was confronted by a colleague for what they considered to be a rude email that I had sent them. I was shocked to say the least. It certainly had not been my intention to offend. When I went back and re-read my … Continue reading

Happy International Women’s Day

Happy #InternationalWomensDay (8th March). Let’s make 2017 the year we don’t need to talk about equality. #BeBoldForChange  I thought I’d share this inspiring article in The Independent titled:  International Women’s Day 2017: Historians predict what the future holds And this interesting article on the history of International Women’s Day

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